12-Week Curriculum
Week 1 | Introduction to Digital Marketing & Digital Marketing Strategy / Customer Journey |
|---|---|
Week 2 | Technical SEO |
Week 3 | On-Page SEO, Off-Page SEO & Content Marketing |
Week 4 | Google Ads 1 |
Week 5 | Google Ads 2 |
Week 6 | Facebook / Instagram Ads 1 |
Week 7 | Facebook / Instagram Ads 2 |
Week 8 | Web Analytics 1 (Google Analytics) |
Week 9 | Web Analytics 2 (Google Tag Manager) |
Week 10 | Web Analytics 3 (Advanced Google Tag Manager) |
Week 11 | Landing Page Optimization - A/B Testing |
Week 12 | Career Coaching / Interview Training |